I stumbled across a Medium post a few days ago on how Pharrell’s song “Happy” has been topping the charts around the world, but somehow hasn’t made it here yet. The post says it will probably grow in popularity, and then because the summer hit of 2014.
After two days, I would not be surprised. The song is bouncy, and catchy, and just makes you want to dance. The music video just adds to it, showing a bunch of people dancing to the song.
As if the music video wasn’t enough, it actually comes from a much larger project: 24 hours of happy. Pharrell and his crew actually recorded 24 hours of people dancing to the song. You would think the song would get old, but after 2 days of watching it for a few hours a day (it was in the background as I worked), I’m not sure it will get old. There is something magical about seeing someone dance. Each person has their own personality and style, and each dance feels like a new video. Amazing.
The 24 hour video is the best thing I’ve stumbled across in a while. I can check in at any hour, and there is always joy and entertainment. Beyond that, it is a great example of how we music and technology can be fused to create the type of art that has never been created before. I hope other artists get inspired, and push the boundaries of what modern art could be.