We get what we want, and we want shitty content


During the 100-day blogging challenge, I wrote a post on living online documents. In it, I wrote about how I would occasionally go back to edit my old blog posts, and how the Internet would be a better place if all writers did this. Why keep adding content online when we could be polishing existing content to make it great?

This is a good idea in theory. Quality over quantity. It appeals to the artists and craftsmen who live to improve and polish their products.

However, in practice, the real world seems to work differently. Businesses/careers rise and fall based upon page view counts. Page view counts equal attention, and businesses/bloggers/etc. will stop at nothing for more reader attention.

Readers seem to demand new content, and value it over old content. Just look at the magazine rack in any bookstore: 95% or more of text in the magazines on that rack are low quality.

“30 days to rock hard abs.”

“The 7 things that drive women/men crazy in bed.”

“The 10 amazing vacation spots you’ve never heard of” (even thought you probably have heard of them).

Yes, most of it is crap.

For any given topic, you could probably do a quick Google search and find something better. Or you could just step away from the magazine rack, and find the best book on that topic. But chances are that you won’t because this is NEW crap, and obviously worth buying. And when we finish reading the new crap, we can wait until next month for the newer crap.

You can take the above argument and substitute “magazine rack” with most any pop-news web site or your FB/Twitter news feeds. I should say that my Twitter news feed tends to have higher-quality news (since I curate who I follow based upon interests), but there is still a lot of noise in there.

Long story short, businesses will give us what we want, and on the whole, we want new shitty content on a daily basis. Thus, there is little incentive for career writers to provide consistent quality over quantity.

An alternative for promoting quality content.

There may be an interesting alternative that promotes quality, and also works alongside our daily reading habits. Instead of hoping for higher quality content, we could create platforms for readers to pick and choose the best content. These platforms would encourage users to think about what is best online, and collect stuff in the areas that they are passionate about.

We are seeing movement towards this online with content curation and collection tools. Pinterest and Tumblr both enable uses to express what they love online. Medium enables writers of all shapes and sizes, but promotes quality by allowing readers to curate their personal favorites.

The cool thing about these content collection/curation platforms is that on the flip side, they become engines for discovering great content. Sure I can use Pinterest to collect pictures I like, but it is also amazingly useful for discovering new stuff I may like. Same thing with Tumblr and Medium.

This is one of the big reasons that I am building Soulmix. We all have our interests and passions. I’m interested in building startups, beautiful pictures of cities, and figuring out this thing called life. I consume new content every day, and most of it is crap, but whenever I find something I love, I save it in Soulmix. By doing this, I’ll always have access to my favorite stuff, but as a side effect, all of this great content is neatly organized for sharing with friends, as well as the entire Internet.

These content curation platforms don’t solve the shitty new content problem, but they are the beginning of movement towards reorganizing the web to promote great stuff. I’m excited to see where it goes in the coming years.

Photo credit: Ken Hawkins/Flickr

One thought on “We get what we want, and we want shitty content

  1. Living online lists | Alex Shye

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